With the overwhelming number of communication channels available to businesses, figuring out the best way to reach clients can be tricky. While you want to make sure your customers get the message, you also don’t want to annoy them with too much contact.
So as more and more companies begin to reach out using text, we asked Young Entrepreneur Council (YEC) the following question:
“For those of you who use text messaging to reach clients/customers, what is one best practice you can share with others? “
Here’s what YEC community members had to say:
1. Keep Them Short
“Text messaging is effective, but only if it’s brief. No one likes having to read a text message that’s more than a sentence or two.” ~ Andrew Schrage, Money Crashers Personal Finance
2. Offer Another Level of Service
“Since we ship physical products, we use text messaging to alert customers about when their order is shipped and when it’s gone out for delivery. Since some automated emails hit the spam folder, this ensures customers know their order is coming and we can get them to proactively read our shipping and receiving policies. It’s a great way to ensure a high level of service and interaction.” Download File PDF
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