For a small business, a website is the most critical tool for branding and generating sales. It’s your welcome mat. If you’re an ecommerce business, it drives the revenue that makes your company viable. If you’re a service business, it’s the best way to demonstrate your expertise. Regardless of whether you sell goods and services, your company’s website should convey the solutions you offer, and you’ll need to drive traffic there.
Here are five ideas for building a dynamic website that provides your small business with a powerful marketing platform!
How to Build a Great Website
Make It Memorable
Apply the same basic branding principles on your website that you apply consistently across other communication channels. Start with a memorable domain name, ideally one that correlates with your business name. Include your logo, tagline and other brand symbols. Make your design attractive and consistent with similar schemes used in your physical locations or on your other marketing materials. Download File PDF
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